What can't you Advertise in Google Ads?

In the last article, we wrote about the types of Google Ads, and now we'd like to get a little closer to the topic about campaign policies. It turns out that advertising of some products is not allowed. Good online visibility therefore requires compliance with specific restrictions. What can't you advertise in Google Ads?

Google ad - what content is not allowed?

The regulations containing the principles of Google Ads distinguish several areas subject to the prohibition of promotion. These are prohibited content, illegal practices and restricted content. What does this actually mean? First of all, when using Google services, we cannot directly encourage the purchase of counterfeit products marked with known logos of original brands, which could mislead potential customers. Secondly, for the safety of network users, it is forbidden to advertise dangerous goods or services, including weapons, psychoactive substances, explosives, as well as tobacco and alcohol. In addition, Google tools also block marketing campaigns that allow dishonest behavior (for example, breaking copyright laws or academic fraud), encouraging gambling, and those presenting shocking and indecent content (erotic or offensive feelings of other users).

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Other practices blocked by Google AdWords

When deciding to develop advertising using Google AdWords, you must also be aware of other effectively blocked practices. Particular attention is required to personal data, which must not be stored and used for unclear purposes. This also applies to the processing of acquired information and the creation of remarketing campaigns or sponsored links based on it, using knowledge of user preferences. Equally important, Google's advertising rules stop the links to pages with a large number of gifs and sites with programs that start automatically downloading files. Additionally, he warns against placing false content in advertisements that omits product descriptions or falsifies their actual specifications.

Editorial and technical guidelines

In addition to restrictions on the content of posted content, the way they are saved is extremely important. The advertising offers we propose should have a clear message. Professionally written texts will certainly attract the attention of users, so you should always take care of the language, content and editorial correctness of prepared campaigns. The functionality of Google Ads also requires meeting the criteria for placements (enabling quick access to our site), as well as the file format, which should contain a certain number of characters and fit in the designated dimensions (this applies primarily to image ads).

To avoid rejection of Google advertising, you must comply with the provisions of the rules, which ensure the safety of network users. Specific requirements promote an attitude of fair competition and reliable preparation of marketing offers. It is worth adding that restrictions on Google Ads are largely similar to the Facebook advertising system.

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