In the last article, we wrote about the types of Google Ads,
and now we'd like to get a little closer to the topic about campaign
policies. It turns out that advertising of some products is not
allowed. Good online visibility therefore requires compliance with
specific restrictions. What can't you advertise in Google Ads?
Google ad - what content is not allowed?
The regulations containing the principles of Google Ads
distinguish several areas subject to the prohibition of promotion. These
are prohibited content, illegal practices and restricted content. What
does this actually mean? First of all, when using Google services, we
cannot directly
encourage the purchase of counterfeit products marked with
known logos of original brands, which could mislead potential
customers. Secondly, for the safety of network users, it is forbidden
to advertise
dangerous goods or services, including weapons, psychoactive
substances, explosives, as well as tobacco and alcohol. In addition,
Google tools also block marketing campaigns that allow dishonest behavior (for
example, breaking copyright laws or academic fraud), encouraging gambling, and
those presenting shocking and indecent content (erotic or
offensive feelings of other users).
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Other practices blocked by Google AdWords
When deciding to develop advertising using Google AdWords, you
must also be aware of other effectively blocked practices. Particular
attention is required to personal data, which must not be stored
and used for unclear purposes. This also applies to the processing of
acquired information and the creation of remarketing campaigns or sponsored
links based on it, using knowledge of user preferences. Equally important,
Google's advertising rules stop the links to pages with a large number of gifs
and sites with programs that start automatically downloading
files. Additionally, he warns against placing false content in
advertisements that omits product descriptions or falsifies their actual
specifications.
Editorial and technical guidelines
In addition to restrictions on the content of posted content, the
way they are saved is extremely important. The advertising offers we
propose should have a clear message. Professionally written texts
will certainly attract the attention of users, so you should always take care
of the language, content and editorial correctness of prepared
campaigns. The functionality of Google Ads also requires meeting the
criteria for placements (enabling quick access to our
site), as well as the file format, which should contain a
certain number of characters and fit in the designated dimensions (this applies
primarily to image ads).
To avoid rejection of Google advertising, you must comply
with the provisions of the rules, which ensure the safety of network
users. Specific requirements promote an attitude of fair competition and
reliable preparation of marketing offers. It is worth adding that
restrictions on Google Ads are largely similar to the Facebook advertising
system.
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